At DW we recently teamed up with the photo sharing platform EyeEm in order to try out an alternative to collect user generated content. EyeEem is a Berlin based startup that jumped from 1 million to 10 million users within the last year. The platform can be easiest compared to instagram as it’s built on the same core functionality: uploading photos through an app and editing them with filters.
What made us go for EyeEm was its unique way of connecting pictures with exact locations plus the fact that there is room for partners to do a certain mission: a call for pictures around one topic. Has a mission once been started, it is directly promoted on the EyeEm Blog as well as via EyeEm’s Social Media channels.
The story we were having in mind was the different living situations in cities around the world. What happens when room is limited and rents are rising? What kind of creative solutions already exist out there? So we asked users to upload photos concerning the question how they personally solve the problem in creative ways. We were curious how people live on small room and if they know about any projects in their cities that show new ideas of coping with the problem.
What did we expect from the mission?
- We wanted to get a first impression of how strict or creative people respond to a given question on a platform like EyeEm. How big is the room for interpretation and the variety of associations?
- We hoped to find some surprising stories within the uploads.
- We wanted to get in touch with the EyeEm community that suited our chosen topic very well,
- and we expected to get a general idea of how a platform like EyeEm works for collecting UGC in the context of a journalistic purpose.
In order to sum up our experiences a bit, I talked to Severin Matusek from EyeEm who is responsible for planning the missions. weiter